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Busch History

Founded by Ernst Busch in Mannheim, Germany. Originally the company produced pyrotechnic items.

Due to increasing legal safety requirements for fireworks this business became too difficult,  production was discontinued. The company moved to the smaller town of Viernheim (next to Mannheim). An injection molding machine was acquired for producing all kinds of plastic items for externally processed orders as well as for the development of »own« products.

At the Toy Fair in Nuremberg Busch exhibited for the first time and presented an airplane replica of the ME 109. This was the beginning of the model scale business.

Distribution of the English »Timpo« figures added sales and established the brand »Busch« in the toy market.

Busch started production of accessories for electrified model trains: Deep drawn scenery parts, scattering material, grass mats with realistic looking grass, sand and little stones, a miniature water pump, ship replicas, street lamps in 1:87 scale as well as an overhead circuit system.

Hans Vallen who was responsible for purchase and sales as well as for the product development since 1956, became partner in the company.

»Toporama« (a model landscape designed in detail, put on a role) was »the« attraction at the Nuremberg Toy Fair. In the same year the factory building became too small. A bigger estate was purchased and a modern factory plant was built.

Completely new product ideas were added: a theatre for the Punch and Judy show, model gliders made of Styrofoam, and the first series of cassette players with cassettes for children. »Tippigolf« (a miniature golf table game) as well as 3-D-Posters were included in the range of products.

Removal into the new office and production buildings.
At that time Busch presented the biggest collection of stories and adventures on disc records and cassettes (more than 250 titles).

The former owner family Busch left and the company was taken over by the Vallen family completely.

Busch again went into new directions when issuing electronic experiment kits which in addition served as basis for the launch of Busch micro electronic items to be used for the model landscape.

For the girls Busch presented »Karina«, a 29 cm fashion doll with her own fashion and accessory collection.

»Busch Data Service« developed an inventory control system, perfectly dedicated for the specialized toy trade.

Busch took over the insolvent »Praliné« company which produced collectible cars. The company had to be completely restructured, the production reorganized, quality improvements were conducted in all sectors, and the product line thoroughly worked over and sold from now on under the brand »Busch«.

DIY collection »Made by you« was launched. Detailed instructions show basic sewing techniques for making handbags, cushions etc.

A modern laser cut department was set up in Schoenheide, Saxony, in the East of Germany, the location of the former »Praliné« company. Most of the Busch model building items and, of course, the cars are produced in this production site with own tool making, injection molding machines and printing department.

At Nuremberg Toy Fair Busch presented a new technology: a mine locomotive with built-in magnet for optimal contact pressure.

Busch Product Lines

Scale Models
Busch offers more than 900 model building items for dioramas and model railroad landscapes (in different scales like 1:220, 1:160, 1:120, 1:87 and 1:32) such as

Materials for scenery and road construction
Trees, plants and flowers
Track stabilizers, tunnels, signals
Electronic components for blinking, flashing and illuminating effects
Sound modules
Software for planning and designing model railroad track layouts

Scale Model Cars
in scale 1:87 and 1:160 for model collectors and diorama builders. Main focus on highest accuracy and reproduction of smallest details. Currently available around 500 exquisite miniatures of

European and American vehicles from the twenties until today
Vans, buses, tractors, trailers and airplanes
Different collectible series of police, fire department, military and ambulance

Electronic Toys
Especially for kids designed and constructed. Strict quality controls are conducted for ensuring the good reputation of the brand »Busch«. The collection comprises

CD, MP3 and cassette players
Walkie Talkies
Electronic experiment kits

Girls Toys
In complement to the rather boys/adults related above product lines following two ranges of girls toys are available:

29 cm fashion doll »Karina« comprising a big selection of dolls, dresses, furniture and accessories 
DIY collection »Made by you«: Learning how to sew e.g. handbags, cushions, animals etc

Distribution of audio books on CD, DVD and Cassette
Around 5,000 stories, tales, songs etc. for children. Busch offers a special service to its customers by selecting only the most popular titles from the big market of suppliers for an easy to handle distribution to the retailer.

Busch Data Service
This Busch department develops and distributes inventory control systems for the retail trade. Over the last 25 years most of the computer facilities and till systems used in German toy shops have been installed by Busch.

Corporate Fact Sheet for Busch GmbH & Co. KG

As a medium-sized enterprise Busch company has been in the toy industry for more than 50 years. We are manufacturer of scale model items and also distributor of various other toys under the brand »Busch«.


Number of employees
Approx. 130

GmbH / Limited Liability Company

Managing Director
Joerg Vallen

Headquarters: Administration, Distribution, Development

Heidelberger Strasse 26, D-68519 Viernheim, Germany
Phone: +49 (0) 6204 6007 10 begin_of_the_skype_highlighting +49 (0) 6204 6007 10 end_of_the_skype_highlighting, Fax: +49 (0) 6204 6007 19

Production Plant:
Hauptstrasse 112, D-08904 Schoenheide, Saxony, Germany


Approx. 4,000 customers, mainly retail toy trade; department stores, mail order business, etc.
The exports to all European countries as well as to U.S. are based on distributorship agreements with general agencies.

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